How we Market Your Listing to Sell

My strategy to sell listings is proven to deliver results. My past clients would agree that the entire experience from start to finish is truly top notch. The philosophy is simple, present the property in its best light while exposing it to a large pool of potential buyers.

Since the firm covers the cost of marketing on every listing, sellers can rest assured their property will be marketed in a truly professional way regardless of the agent they hire. With one phone call, you get everything below as a part of an all-inclusive listing marketing package.

Professional Photography

Professional photography is easily the best way to maximize traffic of potential buyers through your listing. Many real estate agents will take it upon themselves to shoot your property using their mobile device or personal camera, often making your property look less attractive than it otherwise could be. At Shawn Penoyer Real Estate Services, Shawn utilizes the services of a professional photographer ensuring high quality photos that can be used across both print and digital media. When appropriate, Shawn will also produce high quality  “Twilight” photos so that potential buyers can get a feel for the home at night. Shawn likes to direct his buyer clients to come back in the evening so that they can see the house lit up, and really experience being  there.

High Resolution Drone Photography & Video

The Multiple Listing Service

Our listings are added to 2 Multiple Listing Services (FMLS & MLS) with as many high-quality photos we can get with Videos, a comprehensive written description, and all the relevant data that a prospective buyer will be looking for. Many agents do the minimum when filling out the listing data not realizing that most of the syndication to third-party websites pulls directly from the MLS. The seller always has the option to keep their listing off the MLS if they choose.

Internet Syndication to Leading Home Search Sites

In addition to the syndication generated directly through the MLS, we use an additional service to ensure your property is listed on hundreds of leading home search sites across the nation and globe. Among the many sites, your property will be featured on major third-party sites like Zillow, Trulia, Realtor.com, Redfin, and Homes.com.

Global Internet Syndication

Our company joined the premier network for marketing U.S. properties throughout the world. Our listings appear across a network of approximately 80 publishers in over 50 countries, with key coverage in Asia, Europe, and North and South America.

High-End Property Brochures

Property Brochures are an excellent way to expose your property to potential buyers and the surrounding neighbors. Regardless of the property size or price, if we have enough photos, we will provide high-end 4-page glossy brochures with a floor plan or features insert for your listing. Our company has in-house production print equipment allowing us to get you brochures as soon as your listing goes on the market.

Mobile-Friendly Dedicated Property Website

We create a mobile-friendly website dedicated to your property that allows prospective buyers the ability to browse through photos, watch a virtual tour, read a description, view the details, and get in direct contact with the agent. When prospective buyers are in front of your property, but may not be able to go inside, the dedicated property website is a perfect solution.

Text Message Codes for Lead Capture

Our strategy is to get in touch with as many prospective buyers as possible. To view your dedicated property website, a prospective buyer just needs to text the code featured on the rider sign or brochure. This process of viewing the website via text also provides the buyer’s phone number to your listing agent allowing them to get in touch with that person immediately.

Open Houses and Broker Tours

In today’s Internet age, open houses have become extremely important for exposing your property to potential buyers. Many buyers starting their home search will look for open houses on the Internet. That is why we encourage sellers to hold open houses and we post our open house date and times on the Internet. Our agents also pitch your property to the office and at local Broker Tour events ensuring that local agents are aware of all your property has to offer.

Shawn Penoyer Real Estate Services provides this proven strategy for all its listings regardless of the property’s size, location, or price. In addition to the already extensive listing marketing plan, our agents go above and beyond developing specific strategies to further increase the probability of selling high and selling fast. To find your next agent, click here.