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Home Selling Step 1: Choosing an Agent

Shawn Penoyer Atlanta Real Estate Agent

Choosing an Agent to SELL YOUR HOUSE in Atlanta

The question is, how to go about Choosing an agent to Sell your home? You’re thinking of selling your home, and you’re faced with a myriad of decisions on where to start—luckily, we’re here to help! To get started, you’ll want to carefully agents and find someone who will be most effective in helping you with your particular needs.

Where to start? Submit a request on  which gives you access to top local real estate agents. You can compare your options and select the real estate agent who will best represent, market, and sell your property at a competitive commission rate! When comparing agents, it’s helpful to keep the following guidelines in mind:

Who is the right agent for you?

As you start to take a closer look at potential real estate agents, it makes sense to find one who is familiar with your particular neighborhood. This allows them to interact more effectively with buyers and share details regarding the area’s amenities, public transportation, and housing statistics. They will also have more accurate information regarding similar houses for sale in your area, and how to make your home stand out from the competition. Most cities and suburbs have a number of real estate agents who only specialize in property in a particular area.

Aside from looking at location, however, you’ll want to take a look at their experience and whether or not you have a good rapport with them. When it comes to something as important as selling your house, it’s a good idea to work with someone who makes you feel valued and comfortable. Just because one agent has the most listings in your area doesn’t mean that they will best represent your needs.  You’ll be interacting with the agent for weeks and maybe months—make sure that you are comfortable communicating with the agent.

Asking for references is also an integral part of the screening process after you’ve narrowed down your initial list. Make sure to read about the agents’ online reviews and past client testimonials. As you narrow down the field, speaking with former clients through reference checks can point you in the right direction.

Comparing Agent Commissions and Fees

It’s natural for sellers to be anxious about feesm anbd by choosing an agent that explains their fees and costs clearly is an important consideration. One of the first questions many sellers ask is what the real estate agent’s commission rate will be. If you have submitted a proposal request on our site, then you can sit back and wait for top local agents to submit personalized proposals with competitive commission rates.

Net more money by choosing and agent to sell your Atlanta home

It’s important to remember that commission rates on their own can be deceptive, so make sure you’re comparing the services offered by the different agents when reviewing their commission rates.

It’s typical that a real estate agent will cover professional photography, general marketing such as flyers and post cards, ads on popular real estate sites like Trulia and Zillow, and open-house services. The big-ticket items up for negotiation are dedicated websites for the property and staging. A simple vanity website may run $100-$200, whereas a more robust website with virtual tours may run from $300-$500. Depending on the size of your property, staging can cost anywhere from $500 to $2000 or more each month, so that’s a substantial cost to consider. If you and your Realtor decide that staging is beneficial for your sale (sometimes it’s not realistic if you or tenants are living at the property during the sale), it is an expensive item that should be considered commission-rate calculation. For example, a 4.75% commission rate on a $500K home without staging services isn’t really a “saving” if you compare that to a 5% commission rate that includes staging services presuming the staging services cost $2000 per month.

In the end, it’s important to focus on the big picture—a small commission-rate difference doesn’t matter as much as having a top agent who can negotiate the highest price for your home. It’s more important to find an agent who you trust and sell your house for top dollar than someone who will list your home for the lowest commission.

Interviewing Potential Agents

choosing and agent to Market your home for sale as a FSBO make financial sense.

In addition to comparing all of these features described above, as you whittle down your list of candidates you’ll want to meet with a few agents in person.

When selling a house, you’ll want to choose an agent to appraise your property, and that agent should be well skilled at this important process. This should include the estimated sale price of your home, which real estate agents base on similar homes that have sold recently in your area. Ask for a comparative market analysis, or CMA, for your property. This will give you the following info:

  • At least three recent sales of similar houses to your own property, located in the same neighborhood
  • A full list of the average property prices in your neighborhood
  • A full list of other properties currently for sale in your neighborhood
  • A full list showing all the homes the real estate agent has sold recently, including sale prices for each property

This will help you determine how each real estate agent reached the figures given in their appraisal, and how realistic their anticipated sales prices might be.

Comparing Listing Agreements

There is a lot of work that goes into selling your house, and choosing the right real estate agent to represent you to buyers involves several decisions, before the selling process can even begin. With the help of a fully qualified professional on your side, the process can be made far easier and worry-free. Interested in having top local agents compete for your listing? Submit a FREE, no-obligation request, or Call 404-984-7900.

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